Raf Raf began with the intention to create more environmentally friendly products and to make children happy. That's why our first product under Raf Raf, is a cloth diaper, which began to gain prominence in the USA in 2009.
We studied the product for 6 months, spent a few months on sourcing and finally made our first prototype in 2010.
It took us another 6 years to nearly perfect our cloth diaper by constantly looking to improve it while talking to our customers and learning from them.
We are the 1st company in Singapore (maybe Asia) to introduce:
Charcoal Bamboo Diapers in 2010
Night Insert Concept in 2011
Embroidered patterns in 2012
Bamboo diapers in 2014
Colour coded buttons in 2015
Anti-Leak Inserts in 2016
Introduce Diaper Liners 2017
We designed our own unique diaper cover designs in 2018
Something new is coming in 2021.
We dare say, we are the most innovative cloth diaper company in Singapore, because we don't copy what others are doing. We test and innovate based on our experience, communication and expertise in this field.